Rosendo Carranza is the founder and owner of a leading commercial cleaning company known as CleanServ Universal Services, located in the Bay Area of Northern California and established in 1985. Rosendo migrated to Northern California from Mexico with a dream and a drive for cleanliness and creating a healthy environment. Rosendo began his cleaning career as a janitor. For 9 years, this journey provided him with learning opportunities to discover new techniques for general janitorial work and deep cleaning to create a healthy environment. The first level of growth experienced by Rosendo was when he and his wife expanded from cleaning homes to including janitorial services for commercial buildings. Essentially, this is how their cleaning business began on October 2, 1985. It was the beginning of a dream come true.

Rosendo was regularly washing windows in the downtown area of Mountain View, CA, the heart of Silicon Valley, every Saturday. One Saturday, Rosendo was introduced to the owner of a development company and was offered an opportunity to provide janitorial services to their office building. He began to promote his business from that point forward, looking for more facilities to clean.

He and his wife’s passion for cleaning were very noticeable, allowing them to grow. To this day, they have clients who have trusted them for 33 years. They are not just clients but became good friends due to a good foundation. Whenever they service clients, they make sure that it exceeds customer expectations. It is about making a difference in their lives. One of the goals which helped them make it this far is protecting the work environment and making our environment a better place to live by going green—CleanServ specializes in organic cleaning with probiotics.

At CleanServ, it is all about customer satisfaction. It provides clients with a once-in-a-lifetime cleaning experience; good communication and trust are keys to Rosendo’s long-term connections with his clients.

Words of wisdom and what I have learned:

Our customers will always have expectations. And yes, this is normal. The idea here is that you are there to make the experience worthwhile for the customers. At CleanServ We do this by ensuring that we have the best cleaners, great engagement, safety checks, and constant training. Our talent management includes training, growth opportunities, and genuine care about how people feel. People stay where they feel valued.

Always listen to your customers regardless of the topic almost to the point where you are obsessed with your customers. Figure out what works for the customer. Part of this is to regularly check in on them. See which areas need improvement, and let’s get creative on making those improvements.